What can Google do to compete with the Apple Watch? Not much

What can Google do to compete with the Apple Watch? Not much

Photo by Vjeran Pavic / The Verge Here’s my review of the Apple Watch Series 5 . It is, of course, the best smartwatch for iPhone users. If you don’t want to spend $400, you can go get a Fitbit Versa or a hybrid smartwatch or — and this is probably the better choice — get an Apple Watch Series 3 for just $200.

I have said pretty much all I have to say about the Apple Watch in the review above, but luckily for me a coincidental leak of a Fossil smartwatch showed up, as if it was begging to be compared to the Apple Watch. Okay, let’s do that.

Before we get started, though, I should say that sometimes when a leak comes out at just the perfect time you wonder if it was planted, or if you trust the outlet to not take plants, if it was somehow intentionally leaked. I usually don’t put stock into such claims — Hanlon’s razor states “Never attribute to malice that which is adequately explained by stupidity.”

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In other words: it’s fun to imagine giant corporations are playing 4D chess and strategically ensuring they’re inserted into the conversation at opportune times, but it’s much more likely that stuff just leaks.

That’s doubly true with this Fossil, because it doesn’t look super hot next to the Apple Watch. It’s an object lesson in how leaks sort of happen. The chain of where it came from and what might be involved is a little tough to follow, so here’s a quick (pardon the pun) tick-tock:

> Google beats everybody to the punch by announcing Android Wear watches in May 2014 (just months ahead of the Apple Watch).

Android Wear flounders, due to several reasons — not all of which you can pin solely on Google.

Meanwhile, the Apple Watch overcomes a lackluster first-generation product to become a great product and a massive business for Apple, eating everybody else’s lunch.

Google realizes how far behind it is and tries to get all asymmetrical with its competitive strategy by partnering with watch companies like Fossil and Tag Heuer.

Only Apple profits.

That’s where we stand now, when we see a few images and descriptions of watches that look like they’re running Wear OS on an E Ink screen underneath actual, physical watch hands. It’s reportedly built off of the technology Google acquired from its bestie Fossil for $40 million called “Diana.”

It may or may not actually be Wear OS (my guess is that it is). It may or may not actually use E Ink. Even if both of those things turn out to be true, nailing the execution of an E Ink watch that needs to […]

Full article on original web page… www.theverge.com

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